by Daniel & Audrey Roy Greenfeld
We've been putting feld.to short links in our books and talks for years. Some of those links now include affiliate tags—which means if you buy something, we get a small cut at no extra cost to you. That money goes straight into Air, Cookiecutter, and other projects we maintain.
It's our link shortener. We use it in Two Scoops of Django, conference talks, documentation—anywhere we need a clean URL that won't break when a service changes their link structure. We've been using it since 2012.
Right now, it's funding Air—our AI-first Python web framework (which is still almost entirely volunteer work). After that, it'll help us allocate time to Cookiecutter. Nothing fancy. Just more hours to write code and docs.
No. Most are just regular short links to docs, GitHub repos, and tools. We only add referral tags for vendors who have affiliate programs and where it makes sense.
They still go to the same places. Some might now include a ?ref=feldto or similar tag, but that's it.
Nope. Same price you'd pay anyway, or sometimes less if the vendor has given us a discount code for you. The commission comes from the vendor's marketing budget—the same pool they'd spend on ads.
Not at this time. Originally we counted how many times each link was clicked but found it wasn't that useful, so we removed it.
In the early days of Two Scoops of Django, a mainstream PDF reader app had been breaking long links with anchors. We needed to link to sections of long pages somehow, so we built a link shortener. We realized shortened links made it easier for print readers to type URLs in, and helped make links look cleaner with less wraparound.
If you've got a product that fits our audience—developers, Python folks, engineering leaders, startup CTOs—we'd love to chat.
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